Ok, I swear I am not Uniqlo obsessed, but they pretty much run the retail scene out here in Japan and they are taking the bull by the horns lately in collaborations. All that and I am currently covering some fashion news for SAVVY TOKYO and hear about all the innovative and ingenious new rabbits this mega-brand keeps pulling out of their hat.

Recently, I wrote about the new app called UTme for Savvy Tokyo. Check out the article below to hear how you can create your one t-shirt via your smartphone and make sure to like Savvy Tokyo on Facebook and follow on Instagram to get up-to-date news on everything fashion in Tokyo and Japan.

“In a world of fast fashion and designer spinoffs, original pieces seem obsolete. Well what if I told you that one-of-a-kind fashion is right at your fingertips, and with just a click, swipe or shake, you can be the designer of your own t-shirt via a smartphone or tablet?

Japan’s own major retailer, Uniqlo, just launched its newest venture, called UTme. The service allows customers to design their own t-shirt on a whim by uploading photos, typing in slogans or even create their own “finger painting,â€� all with nothing more than a smartphone application. Let your creative juices flow. The app includes special effect components such as splashed paint, â€œglitchesâ€� in the image, and a dotted mosaic effect, which are applied with just a shake of the phone for additional personalization. Once you’ve channeled all your inspiration onto your masterpiece, the t-shirt order is placed through the app and delivered to your home. Currently the service is limited to those within Japan only.
If you’re too anxious to wait for delivery, Uniqlo has temporarily set up a workshop on the fifth floor of its flagship store in Ginza. Customers are able to design their shirts using an iPad in the store and then watch the production process in action.
T-shirts are reasonably priced at Â¥1,990 plus tax and delivery (shipping is Â¥450, but free if you order three or more t-shirts at once).
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