With Nigo bringing a “New Standard” to Uniqlo UT, it was to no one’s surprise that his right hand man, Pharrell Williams  would be next up for a collaboration.

Pharrell’s S/S 14 capsule collection for Japan’s mega retailer, Uniqlo UT, was designed under the “I Am Other collective”. The highly anticipated collection will feature a variety of graphic t-shirts and hats for both men and women.  The concept is clear, with slogans such as “The Same is Lame”, and a graphic print of multiple choice question boxes with clearly “other” chosen. The t-shirts are the same thick yarn and tubular construction as those Nigo launched earlier this year. This is just the first taste of Pharrell we will experience at Uniqlo, but somethings tells me if won’t be the last.

Check out a few pieces from the “I AM Other” collection below:

I wrote a previous post about NIGO’s first collection as Creative Director for Uniqlo UT “The New UT”. As the loyal fan I am, I copped a few and these are my cool kid tees.


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